General Manager at Central City Brewing & Distilling
Jerin Mece currently holds the position of General Manager at Central City Brewing & Distilling in Surrey, BC, a leading beverage manufacturer in Canada. He is recognized for his significant role in popularizing canned vodka sodas, contributing to the emergence of a billion-dollar ready-to-drink category in Canada. In 2016, Jerin co-founded Nude Beverages and was instrumental in its unprecedented success, selling 1 million cases in British Columbia within a year – a first in Canadian history.
With a background in the food, beverage, and hospitality industry since 2001, Jerin possesses extensive expertise in brand building, marketing, sales, and distribution. His experience spans working with major international retailers, regional chains, government entities, and prominent North American distributors. Jerin firmly believes in the positive impact of business on society and is dedicated to the principles of social, environmental, and financial responsibility. His aspiration is to support and inspire others in achieving their goals while pursuing his own dreams.