Founder, Smart Sweets
Tara is the founder of SmartSweets, where they are on a global mission to Kick Sugar, and Keep Candy. Tara dropped out of university at 21 to begin recipe testing in her kitchen on a quest to innovate the first delicious candy- Without the sugar. Launching nation-wide on store shelves less than a year later, SmartSweets can now be found in 30,000 stores across the USA & Canada, with partners including Target, Kroger, and Costco. Today, SmartSweets has helped people kick over 1 Billion grams of sugar and recently partnered with TPG Capital in a 360M Deal. Tara is the recipient of several entrepreneurial awards, including being named a Peter Thiel Fellow and featured in Forbes 30 under 30, among others.